FINNTHE EXPLORER PUFFIN

Remember when summer meant nothing but a bike and a bruised knee?

You’re the last generation who had a real summer.

Give your kid one too.

A puffin, a secret map and fifteen quests to fill six weeks of summer holiday with something better than a screen.

Be first to hear First boxes planned for summer 2027
A young explorer and Finn the puffin standing together at the shoreline at sunset

Where shall we go first?

A child and Finn enjoying strawberries under an apple tree Ordinary days. Brilliant adventures.

Do you remember?

What summer actually felt like.

Your kid’s version looks different.

Dens in the garden. Hours that just disappeared. Nobody filming it, nobody needing it filmed.

Your kid is growing up in a louder summer, with more screens. And “go and play outside” doesn’t land the way it used to.

A box with a whole summer inside

The Secret Explorer Club™

A box arrives on the first day of the summer holidays. Open a quest whenever your kid wants an adventure, or you need a cuppa in peace.

The Finn explorer box, storybook, puffin companion, map and explorer cards
01

Meet Finn

An explorer puffin who rides along with your kid all summer.

02

Start the story

A beautifully illustrated book opens the door to the adventure.

03

Open a quest

Fifteen screen-free prompts, ready whenever the moment feels right.

04

Fill the map

Every completed quest earns its place on the secret summer map.

05

End with a story

A calming bedtime tale reveals what really happened on Finn’s adventure.

Their day, their pace

A small ritual that makes a big summer.

  1. MorningOpen the letter

    Finn leaves one intriguing invitation.

  2. DaytimeGo do the thing

    No screen, lesson plan or parent prep required.

  3. Home timeMark the map

    A new memory gets its sticker and its place.

  4. BedtimeHear Finn’s side

    A human-read sleep story closes the adventure.

Why now, why Hugo and Finn

Created on a family holiday, not in a boardroom.

Hi, I’m Jools, Hugo’s mum. In the summer of 2026, I was juggling work and trying to give my five-year-old a summer of memories. As we talked through everything we’d done, it became a story about Finn: a puffin who loves socks, crash-lands, and carries a secret map.

Finn is half our summer and half a five-year-old’s imagination. It became too good to keep to ourselves.

Jools & Hugo ✦

Jools and Hugo smiling with their handmade Finn puffin Jools and Hugo together
“A kid who comes to find you with something to say, instead of a kid who needs you to entertain them.”

That’s the whole trade.